PYE IN THE SKY

Jul 2013

CATHAY PACIFIC
FIRST CLASS SLEEP SUIT
EXCLUSIVELY TAILORED BY PYE

"I hope that the flyers will take the new sleep suit home as an extension of their gracious experience in the air and as a reminder of the dynamism and excitement of Hong Kong"

— Dee Poon, Managing Director and Chief Brand Officer of PYE

Premium cotton and shirt specialist, PYE, is proud to be selected by Cathay Pacific to create their new First Class Sleep Suit. Launching on July 27th, 2013, in the refreshed First Class Cabin, the new sleep suit will roll out into all First Class flights progressively.

"Having been selected by Cathay Pacific to be a part of their First Class experience is truly an honour. Our two organizations share many values and ideals, and we incorporated these into the garment. I hope that flyers will take the new sleep suit home as an extension of their gracious experience in the air and as a reminder of the dynamism and excitement of Hong Kong, " said Dee Poon, Managing Director and Chief Brand Officer of PYE.

Chinese mandarin collar

PYE approached the design of the sleep suit with the goal of creating a garment that would enrich the flying experience though its unparalleled style, comfort, and quality. The sleep top features a double-sided collar based on the Zhongshan Zhuang, the mandarin collar suit popularized by Sun Yat-Sen. The sleep top can be worn either up in the Chinese mandarin collar fashion, or down in a classic Western pyjama style — an east-meets-west twist. Made in a 100% organic cotton, the sleep suit comes in a range of contemporary combinations in both solid colours and heathers that change with the season, forming parts of a collectible set comprised of six variations a year. Contrasting trims along the inner collar, the cuffs, and the pant pockets add a refined touch to the garment, and a single button sewn with a bright red thread is the subtle signature for this special co-branded garment.

Matching slippers and Eye mask

Matching slippers and an eye mask have also been updated to complete the sleep suit set, and for the convenience of the First Class passenger, the sleep suit and its accessories are packaged in a variation of PYE's signature tote bag. "We aimed to produce a stylish and comfortable garment that would delight the discerning First Class customer. It's fantastic that Cathay Pacific wanted to share our sustainable message through the selection of a 100% organic cotton, and I think the styling of the sleep suit is both chic and subtle — a real take on the contemporary Chinese spirit" said Ms. Poon.

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